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In the competitive landscape of digital marketing, businesses are constantly seeking innovative ways to maximize their return on investment (ROI) while minimizing risk.

Cost Per Acquisition (CPA) deals and revenue sharing models have emerged as powerful strategies to achieve these goals.

With a CPA deal, you pay only when a defined action happens — a sign-up, a deposit, a purchase. Spend is tied directly to outcomes, which makes budgets predictable and keeps every partner focused on results rather than impressions.

Revenue sharing goes one step further by aligning long-term incentives. Partners earn a share of the value they bring in, so they are motivated to send customers who stay, spend and convert again.

Combining both models lets you scale acquisition quickly while protecting margin. At General Boost we structure, negotiate and track these deals end to end, so profitability is built into every campaign from day one.